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APPEALING TO HIGHER VALUES - Incorporating social and environmental purpose

Updated: Sep 8, 2020

Online Event 8th September 2020 at 17:00 CET/16:00 BST/08:00 PST


This event is now over.

You can download Dr. Phillips' presentation

and his talking points below

.phillip's Presentation pdf

.phillip's Talking Points


Some brands' and businesses' appeal to their customers has always gone beyond the merely functional attributes of their products to appeal to higher level values and identities.

As more people become socially and environmentally conscious, as well as more politically engaged, sustainability, environmental impact, and businesses' broader social contribution are becoming increasingly important elements in companies' and brands' value propositions.

In this session we will examine the impact of these changes on how companies are looking at themselves, how they are perceived, and how value propositions are changing to adapt to the new world.

What are the successes and the real-world difficulties of this change?

What are the public policy implications of encouraging corporations to move more quickly and more effectively in this direction?


Speaker: Dr Lynn Phillips

Founder of Reinventures, a consulting firm specializing in creating customer-centric enterprises and corporate reinvention.

Lynn is an award-winning scholar, formerly professor of marketing at Stanford Business School having previously held faculty positions at Harvard, Northwestern, Rice and UC Berkley business schools.

He is widely recognized as the co-creator and developer of many of the essential customer-focus and value-delivery frameworks, concepts, tools, and disciplines that are employed by leading companies worldwide to hone their competitive edge, reinvent their businesses, and drive sustained growth.

Discussant: Gail Klintworth

Gail was formerly Chief Sustainability Officer at Unilever following a career in brand management and general management at the company.

She supports boards and their businesses to embrace best practice in future growth, governance and sustainable impact. She is a special advisor at SYSTEMIQ, non-executive director at Tiger Brands, Board Advisor to MAS Holdings, Chair of Globescan Inc., Chair of the Shell Foundation, Chair of Integrity Action, Member of the SIG Combipak Responsibility Advisory Group, and an Advisor to the Wheeler Insitute for Business and Development at London Business School.


She was formerly Director of Business Transformation at the Business and Sustainable Development Commission and Group Customer Director and Business Lead at Old Mutual plc.

Chair: Simon Zadek

Simon's seminal book "The Civil Corporation: the New Economy of Corporate Citizenship" received the Academy of Management's Best Book Social Issues Award and has been called one of the most influential books on sustainability, by the Cambridge Programme for Sustainability Leadership.

He is currently Sherpa of UN Secretary General's Task Force on Digital Financing of the Sustainable Development Goals; Chair of the Migrant Nation Foundation, and Chair of the Finance for Biodiversity initiative. He was Co-Director of the United Nations Environment Programme Inquiry into the Design of a Sustainable Financial System.

He is a visiting professor at Singapore Management University and Visiting Scholar at Tsinghua School of Economics and Management in Beijing


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